If it seems like more and more internet marketers are talking about social media sites, it’s because they’re using them more than ever. According to a survey by eMarketer, a whopping 90 percent of marketers they surveyed are using social media sites. In contrast, only 20 percent were doing so in 2007. That’s a big jump, and social seems to be here to stay. Here’s a rundown of three social media sites that you can use to boost your internet marketing efforts.
The Twitter broadcast machine
Twitter was introduced in 2006 and since then has grown to more than 500 million users. That’s a whole lot of people, which is the main benefit of this social media site. Twitter is like a megaphone for your internet marketing, but you can definitely broadcast your message to interested people. Users on Twitter follow you and have the ability to share whatever you send out there with their followers. Because of this function, you can rest assured that you won’t just be screaming into an empty void. As you can imagine, if you can get a good following and some traction then your marketing efforts can be multiplied many times over. Twitter is best for generating buzz, so think of it when you’re launching a new product or service.
The Facebook effect
Facebook has been around since 2004 and has more users (currently more than 900 million) to show for it. Most people know about Facebook from using it to interact with their family and friends online. It’s set up for this kind of interaction, which makes it a valuable tool for businesses. If Twitter shouts to the masses then Facebook is a close-knit personal conversation. Businesses tend to have success on Facebook by being personable and likeable (that’s even how you follow businesses, with a “Like”) so keep that in mind when exploring this social media site. You should work Facebook into the section of your marketing campaign that involves keeping your business at the top of customers’ minds.
The Google+ double bonus
Google+ was launched as a competitor against Facebook and Twitter just over a year ago. Since then the site has registered about 250 million people, so its reach might not be as wide as the other networks. That said, Google still has the advantages that come with a social network site. You get access to people’s “Circles” similar to people’s timelines in the other networks. With Google+ you also get a bonus in another area: SEO and search. Google started incorporating Google+ posts and content into search results shortly after launch. If you’re looking to boost social and SEO efforts at the same time then this is the place for you.
Your social media efforts can help achieve your internet marketing goals if approached correctly. The vast majority of internet marketers are using social media, but that doesn’t mean they’re doing it the right way. Play to each site’s strengths and the results will follow.